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Finding votes one by one

Mercredi, 12 Mars 2008 00:00

Predictive analytics keeps improving. With enough information, the software can anticipate your future wants and needs. NetFlix is a prime example of a business that can help you find movies that you've never heard of, but will really like. And Ken Strasma, president of Strategic Telemetry Inc. of Washington, D.C., uses predictive analytics to locate undecided voters and match them with a politician's position they'll also really like. But Strasma says it's not just better software, it's the hardware, too.

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Cognos/SPSS Coupling Aims to Fast-Track Predictive Analytics

Mercredi, 12 Mars 2008 00:00

Predictive analytic technology has been the Next Big Thing for so long that it's in danger of being eclipsed. What's needed, proponents say, is a slam dunk value proposition: streamlined implementation, for starters, coupled with user-friendliness or even user self-serviceability.

That's just what Cognos -- an IBM company (and a segment within Big Blue's overarching Information Management division) -- and SPSS Inc. claim they're offering: a way for organizations to fast-track predictive analytic implementations, in this case, by coupling SPSS' Clementine predictive analytic technology with the Cognos 8 business intelligence (BI) and performance management (PM) stack.

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Cognos, SPSS and Predictive Analytics

Mercredi, 12 Mars 2008 00:00

SPSS and IBMs Cognos group recently made an announcement of a partnership to integrate their products. I dont have any more details than the press release but take this announcement as an indication that IBM/Cognos reached the logical conclusion that Predictive Analytics is distinctly and uniquely different from Business Intelligence/Performance Management and that customers want/need it. It is an interesting partnership as it helps Cognos customers move from capturing and reporting data to analyzing and using it more effectively - to extend the value of Predictive Analytics outcomes to decision-makers as the press release puts it. I have sometimes referred to this as predictive reporting - bringing predictive analytic techniques to bear on the reporting/BI environment. Some describe predictive analytics as just a form of BI but I think there are serious differences between BI and predictive analytics. Anytime a major BI player acknowledges the power and value of predictive analytics I take heart but I also worry that this will further blur the distinction between BI, predictive analytics and Enterprise Decision Management or EDM.

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Candidates Use Predictive Analytics to Seek Votes

Lundi, 10 Mars 2008 00:00

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